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Key WNCR personnel (including former WHK-FM/WMMS personalities Martin Perlich and Billy Bass, and station newcomer David Spero) were soon hired by WMMS, taking most of their audience with them.
Under the leadership of station manager Billy Bass and program director Denny Sanders (who came to WMMS from Boston in 1971), WMMS helped break many new rock artists nationally, most notably David Bowie.
The HD2 digital subchannel, which airs alternative rock under the brand 99X, serves as the local affiliate for Sixx Sense with Nikki Sixx, and airs coverage of the Cleveland Monsters.
WMMS-HD2 also simulcasts over Cleveland translator W256BT (99.1 FM).
Widely regarded as one of the most influential rock stations in America throughout its history, Owned by i Heart Media, Inc., and broadcasting a mix of active rock and hot talk, WMMS serves as the flagship station for Rover's Morning Glory, the Cleveland affiliate for The House of Hair with Dee Snider, and the home of radio personality Alan Cox.The WMMS Coffee Break Concert was a weekly music-interview show broadcast live from the station's studio, and later with an audience at the Agora Ballroom.Warren Zevon, John Mellencamp, Lou Reed, Tim Buckley, Peter Frampton, and a host of others performed on the program over the years, recordings of which are still widely available as bootlegs.EC horror comics, Fritz the Cat, Rocky and Bullwinkle, and Looney Tunes – all served as inspirations for the "bird of prey with attitude" concept.The station was known as "The Home of the Buzzard" at first.